Yerse's beginnings date back to 1964, when Lluís Generó Domènech founded Yerse, a family business that continues to be a benchmark in knitwear today. Mr. Generó was a visionary who knew that the brand should transmit a sense of fashion and quality above all else. This principle has remained unchanged, together with their desire to be sustainable by introducing textures and materials that are environmentally responsible and contribute to people’s well-being. 

Yerse create designs that leave their mark, guided by feminine intuition, with their hearts set on tradition and their eyes on the future.